Blogging guidelines

Cape Town Swing has a blog, and we want your voice!  If you feel inspired to contribute as a guest blogger, here’s what you need to know.

While you might know Cape Town Swing primarily through our dance class offerings, the organisation does a lot more: CTS has a big focus on historical swing culture, events and community building to create a vibrant social scene.

By contributing to the CTS blog, you’ll be helping to foster this sense of community and build an appreciation of the dance’s history and culture. Cape Town Swing values inclusivity and diversity, so we want to include as many of your voices as we can in our blog. 

Please take some time to review our blogging guidelines – they should answer any questions you have about what kind of content we're looking for, and how the submission process works.

What we’re looking for:

We will publish interesting posts that inform our readers about swing dance culture. We're interested in publishing any topic that relates to swing dancing or swing music. 

Here are a few requirements for every post we publish: 

  • Interesting concepts, compelling arguments, and high-quality writing.
  • Articles that reflect the writing style/tone of the brand community generally. We aim to be positive, light-hearted and fun, as well as factual, informative, inclusive and respectful. Have a look at our social media and website posts to get an idea of our preferred style.
  • Proper attribution of data, quotations, and outside content referenced in the article.
  • No more than one link to your website in the body of the post.
  • The post should be at least 400 words long, and no more than 2,500 words long

Types of posts we accept

Here are some of our favoured blog post types:

  • Swing music: What have you learned about swing music that you would like to share with our community of dancers? Is there a song or artist you’ve fallen in love with? Tell us about it. 
  • International swing events: Have you attended swing events outside of South Africa? We’d love to hear about your experience!
  • International news: There’s a lot happening on the international lindy hop scene that will interest our readers.
  • The local scene: Newbies will love to discover what’s been happening and what is in store for them. Veterans will enjoy reading about familiar names and places.
  • History/sociology: We love nerding up on the origins of swing and jazz, its impact on society, or society’s impact on it. Like all art forms, it’s changed and evolved through time. Share your insights and discoveries.   
  • Your experiences in our scene: How has the Cape Town Swing scene made a difference in your life? We welcome personal anecdotes; they help bring us together. 

Got something that doesn’t fit into one of the above categories? Let us know – we might publish it anyway!

What we won't accept

There are some things we simply can't accept:

  • Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
  • Anything that does not respect our Code of Conduct and policy on inclusivity.
  • Anything that may be construed as a link-building scheme. 
  • Anything that's too promotional for your company or organisation. 
  • Anything that's offensive or inaccurate.
  • Anything that's overly critical of individuals or companies – this is not a site to air grievances.

How to submit your post

Please email your submission to blog@capetownswing.co.za, with the following:

  • Your completed post as a Google Doc link or Word Doc. Please make sure it is thoroughly checked for spelling, grammar and format. Use Grammarly or other software to ensure you are sending a polished piece. 
  • Image files (with attribution) in a separate folder. Images should be at least 700 px wide. You are welcome to use photos from our archives; we have beautiful professional photos from our events. 
  • Short author bio including a maximum of one anchor text link to your own website.

If your article meets editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to two weeks.

The not-so-fine print

  • Submissions must meet the Cape Town Swing team's quality standards in order to get published.
  • We cannot allow you to republish your guest post to your own blog.
  • The Cape Town Swing team reserves the right to edit and adapt your blog content as we see fit, and update it in future for accuracy and comprehensiveness.
  • Cape Town Swing reserves the right to include calls-to-action to Cape Town Swing content.

Get inspired and get writing! We look forward to your submissions.